I recently joined a social networking site - one of the biggest, to see how friendly people are over the internet compared to face to face. My findings were very interesting.
When approaching a random person in the street, and saying "do you want to be my friend?" will quite often be met with a negative response, which sometimes involves some vulgeralities. However, add a random person on a networking site and they welcome you with open arms. I ask myself "why is this?".
In conclusion, i think it is because people like to seem more popular, and you can be nosey on Facebook without being seen.
Felix
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